Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- synthesise and create through data, information, methods and techniques a project that creates original outputs
- advance critical awareness of inclusive, ethical and sustainable practices related to luxury brand management.
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- evaluate and construct a critical understanding of the idea of luxury through the effective use of luxury data and qualitative business sources
- formulate complex ideas and strategic recommendations of luxury business and marketing through a critical exploration of the luxury sector
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the inclusive, ethical and sustainability responsibilities for future developments related to luxury brand management.
- how to question current ideas and debates and contexts related to luxury brand management to construct new insights
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- create a project that demonstrates creative problem-solving and effective communication techniques
- critically reflect on inclusive, ethical and sustainable professional development opportunities
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Project supervision | 2 |
Teaching | 12 |
Independent ºÚÁÏÉç | 586 |
Total study time | 600 |
Resources & Reading list
Textbooks
O’Leary, Z (2017). The Essential Guide to Doing Your Research Project. SAGE.
Kara, H. (2018). Research Ethics in the Real World. Policy Press.
Cottrell, S. ( 2014). Dissertations and Project Reports. Bloomsbury.
Miles, M.B., Huberman, A.M, and Saldana, J.. Qualitative Data Analysis. SAGE.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Supervision sessions
- Assessment Type: Formative
- Feedback: Verbal and written feedback will be provided appropriately throughout the process
- Final Assessment:
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Dissertation | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Dissertation | 100% |