About
A brief description of who you are and what you do.
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Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.
You鈥檒l be able to add details about your research, publications, career and academic history to other sections of your staff profile.
Research
Research interests
- Inclusive design for ageing
- Product and service design
- Design for healthy ageing
- Retail service design
Current research
Her research has been concentrated on promoting business performance through developing design and brand strategies, understanding customers and users, supporting design collaboration, and improving innovation in product design. In recent years, she focused on research in inclusive service design for the ageing population.
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Research groups
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Research interests
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.
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Current research
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Describe your current research in 100 to 200 words. Write in the third person. Include broad key terms to help people discover your work, for example, 鈥渟ustainability鈥 or 鈥渇ashion textiles鈥.
Research projects
Research Council funded projects will automatically appear here. The active project name is taken from the finance system.
Publications
Public outputs that list you as an author will appear here, once they鈥檙e validated by the ePrints Team. If you鈥檙e missing any outputs that you鈥檝e added to Pure, they may be waiting for validation.
Supervision
Current PhD Students
Contact your Faculty Operating Service team to update PhD students you supervise and any you鈥檝e previously supervised. Making this information available will help potential PhD applicants to find you.
Teaching
A short description of your teaching interests and responsibilities.
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Courses and modules
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External roles and responsibilities
These are the public-facing activities you鈥檇 like people to know about.
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Biography
Dr Yuanyuan Yin is Associate Professor, Design Management within Winchester School of Art at the 黑料社.
Dr Yuanyuan Yin is an Associate Professor in Design at the Winchester School of Art, 黑料社. She joined the 黑料社 in 2009. Yuanyuan completed her PhD in Design Management and MA in Design Strategy & Innovation from Brunel University, UK. She earlier obtained her B. Eng degree in Industrial Design in China. She is responsible for teaching in the key disciplines of design management, branding and design research. Her research has been concentrated on promoting business performance through developing design and brand strategies, understanding customers and users, supporting design collaboration, and improving innovation in product design. Yuanyuan has published 35+ academic papers in Design Management, registered two product design patterns with the UK Intellectual Property Office, and had several solo design exhibitions. She has received more than 拢1.3M in grants income from ESRC, the British Council, Confucius Institute Headquarter and the 黑料社.
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Prizes
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