About
A brief description of who you are and what you do.
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Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.
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Research
Research interests
- Fashion Marketing聽
- Fashion E-tailing聽
- Fashion Brand Management
- Fashion Entrepreneurship
Current research
- Fashion Entrepreurship and Leadership
- Fashion E-tailing
- Curriculum Development and Employability Skills
📚Recent publications
Co-editor and co-author:
Pereira, A. M. et al. (2022) 鈥楥ustomer models for artificial intelligence-based decision support in fashion online retail supply chains鈥, Decision Support Systems, 158, p. 2022. doi: 10.1016/j.dss.2022.113795.
Yang, S.-Y. et al. (2022) 鈥楨xploring the Role of Flow in Augmented Reality for Mobile Retailing鈥, pp. 162鈥183. doi: 10.4018/978-1-7998-9179-6.ch009.
Landim, A. R. D. B. et al. (2021) 鈥楥hatbot design approaches for fashion E-commerce: an interdisciplinary review鈥, International Journal of Fashion Design, Technology and Education. doi: 10.1080/17543266.2021.1990417.
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Research groups
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Research interests
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Current research
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Research projects
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Publications
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Supervision
A list of your current and past PhD students.
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Contact your Faculty Operating Service team to update PhD students you supervise and any you鈥檝e previously supervised. Making this information available will help potential PhD applicants to find you.
Teaching
- Maketing Communications
- Branding
- Fashion Retailing
- Digital Marketing
- Co-curricular Activities that enhance students entrepreneurial & management skills
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Courses and modules
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External roles and responsibilities
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Biography
Eirini Bazaki, PhD is an Academic, Brand Consultant and Author in Fashion Marketing Management at Winchester School of Art, 黑料社.鈥
Eirini is a graduate of鈥疭a茂d Business School, University of Oxford, a鈥疐ellow of the UK Higher Education Academy, holds a PhD in Marketing from Adam Smith Business School, University of Glasgow,鈥痑n MSc in Management Research from the University of Glasgow, an MSc Degree in Marketing Management from Aston University and a BSc (Hons) in Sociology from the department of Social Sciences, Panteion University.
Eirini research interests lie in fashion & luxury marketing, branding and e-tailing. Her research work is published in leading academic books and international journals.
Eirini actively advises brands on how to build a strong brand identity, connect with customers and drive sales through digital channels.
In 2022 Eirini won the Southampton Institute for Arts and Humanities HEIF Research Stimulus Fund. Project title: Student Employability through the Company: An Enterprise Project.
In 2021 Eirini received the Vice-Chancellor's Award for Teaching Innovation.
In 2019 Eirini won a Teaching Development Grant from the Centre for Higher Education Practice (CHEP) Project theme: The Inclusive Teacher
Eirini has held a number of positions with the organisation i.e., School Education Champion (WSA) MA Coordinator for MA Fashion Management, MA Fashion Marketing and Branding and MA Luxury Brand Management, Curriculum Advisor (CHEP), PG Optional Modules Coordinator, Module Leader and Line Manger.
Eirini is co-founder and co-director of the , Principal Brand Consultant at and holds a number of external examining positions at UK Universities.
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Prizes
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