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Mr Hanjia Duan

Research interests

  • Consumer resistance
  • Sustainable innovation
  • Consumer psychology

More research

Connect with Hanjia

Email: hd4n21@soton.ac.uk

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About

Hanjia Duan is a postgraduate research student based in Southampton Business School at the 黑料社. Hanjia Duan鈥檚 research focuses on sustainable development and consumer psychology. Sustainable development plays a critical role in the current marketing place for reducing the negative impact on the environment and saving resources on production. However, consumers have a different view of sustainable related products and services. Consumer behaviour shows significant diversity in sustainable development when consumer-facing sustainable development policy, marketing strategy and sustainable products. Hanjia鈥檚 current research orientation focuses on consumer psychology to find a better way to establish consumer commitment to sustainable development.

 

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Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

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