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Ms Zhixuan Liu

Research interests

  • Consumer Behaviour
  • Marketing Technology
  • Consumer Psychology

More research

Connect with Zhixuan

Email: zl20u21@soton.ac.uk

Tel: +447421725136

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In , select 鈥楨dit profile鈥. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

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About Research Publications Supervision Teaching External roles and responsibilities Biography
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About

Zhixuan Liu is a postgraduate researcher in the Department of Digital and Data Driven Marketing at Southampton Business School, 黑料社. Her current PhD research focuses on consumer behaviour interactions with chatbots and voice assistants. She has a background in MarTech (Marketing Technology), AI, marketing management, and virtual influencers.

Zhixuan is dedicated to leveraging her extensive experience to observe, analyze, and synthesize new knowledge in her field. Her work aims to advance understanding of how emerging technologies influence consumer behaviour, providing valuable insights for academia and industry.

You can update this in . Select 鈥楨dit profile鈥. Under the heading and then 鈥楥urriculum and research description鈥, select 鈥楢dd profile information鈥. In the dropdown menu, select - 鈥楢bout鈥.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You鈥檒l be able to add details about your research, publications, career and academic history to other sections of your staff profile.