About
Dr Liyuan Wei is an associate professor in marketing at Southampton Business School, ºÚÁÏÉç.
Research
Research groups
Member of:
Research interests
- Digital strategiesConsumer psychologyTechnologyWellbeingQuantitative methods
Current research
Dr Liyuan Wei’s current research involves responsible and ethical consumption and consumer wellbeing.
Publications
14 publications
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Teaching
Marketing research methods, Marketing analytics, Marketing communications, Digital marketing, Strategic marketing
Biography
Dr Liyuan Wei joined the UoS in 2024. Before that, Dr Wei worked in Brunel University London and City University of Hong Kong. She holds a Ph.D. from Rotman Schcool of Management, University of Toronto in Canada.